Like most automakers, BMW maintains a design studio in Southern California. It's tucked away in the Los Angeles suburb of Newbury Park, so few in the area know it even exists. It's cranked out numerous car designs over the years and its former head, Adrian Van Hooydonk is now the head of BMW design in Germany.
Unlike most satellite design studios, however, BMW Designworks also does contract work for companies outside the automotive industry. Boats, planes, coffee makers, you name a consumer product and Designworks probably has a drawing of it on the walls somewhere. Most of those drawing are rarely seen, but BMW has just posted an in-depth tour of the facility that gives a pretty detailed look at how the studio functions.
There's some good insight into the world of design and how BMW sees its place within that world. If anything, the series might give you a little background on some of the company's more controversial designs and how they made it through the design process.
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